Welcome to Roanoke
Find Black Excellence Around the Corner
Mission
Connecting locals, visitors, and creatives with Roanoke's BIPOC businesses through immersive experiences, collaboration, and storytelling to strengthen community ties and economic impact.
Vision
Cultivating a vibrant Roanoke where BIPOC entrepreneurs, artists, and creatives thrive-driving culture, innovation, and economic growth.
Goal
Strengthening BIPOC businesses through strategic support, targeted marketing, and community-driven events to foster partnerships and increase economic opportunities.
BLK ROA is a platform that amplifies the visibility and success of BIPOC entrepreneurs in Arts, Food, Hospitality, and more, showcasing Roanoke's unique cultural identity. By fostering meaningful partnerships, organizing community-driven events, and promoting the city, BLK ROA empowers small businesses, drives community engagement, and attracts visitors. Our innovated approach positions Roanoke as a dynamic, inclusive, and creative travel destination.
About Us
BLK ROA's 10-month Pilot Program supports 5-10 BIPOC-owned businesses in Roanoke by providing resources to boost revenue, visibility, and community engagement. This initiative measures impact to refine and expand efforts in uplifting local entrepreneurs. Sign up to learn more.
Pilot Program
